The Film Junction programme, the third of FAW’s series of producer training courses, will partner promising feature film producers with established film professionals who specialise in navigating the changing digital landscape.
The team of invited professionals will act as personal ‘expert’ mentors throughout the programme’s duration. The majority of the expert guests will be engaged predominantly with experience and practice in reaching audiences/users, and a select number will be specialising in innovative methods of connecting content to users.
Participants will be able to consider the development and packaging of their projects with direct market knowledge across the value chain, whilst also considering their company and business planning. Consideration will be given to the evolving finance, sales, market and business strategies and practices, including the producer/distributor/exhibitor relationship – with regards to both a traditional model but with an emphasis on alternative, innovative release and exploitation models. Film Junction will concurrently offer networking, in-depth case studies and opportunities to share knowledge within the cohort.
This programme builds on and is complimentary to the previous Film Junction Producer Mentoring schemes: Film Junction and Market Mentors, whilst also standing alone as a programme for new applicants from across the UK.
Each producer will need to present a full project presentation, and deliver at the end of the course a business strategy document for their company going forwards over the next 24 months.
Within that document, the course director will expect to see a focus on research and data, alternative and innovative strategies for reaching audiences, and new models of exploitation across digital platforms
The Programme will build on the cohort’s existing knowledge and experience, and will forge and develop links between the creative and the business challenge of film production and related content. It will highlight the critical importance of marketing, presentation and materials, delve into financing tactics and structures, and explore in detail the changes that are occurring in the film and television value chains through digital disruption.
Additional coursework will be set for participants, focusing in particular on their own business model and plans, and workshops and case studies will be included in the teaching/training sessions.
For more information, including details of the course structure, please download the Film Junction 2014 info sheet.